About
In 2014, two former bank underwriters got tired of loan quotes nobody could read. So they started a brokerage that shows every rate, fee and payment before you sign.
founded in Brooklyn
families and owners helped
lenders compared for you
Why we exist
Nora Bell and Sam Ortiz, cofounders
Our story
Twelve years of plain numbers.
From one desk in Brooklyn to three offices, with the same rule: nobody signs a number they cannot read.
Started in Brooklyn
Nora and Sam left bank underwriting to start a brokerage that puts every fee on one page.
Our first 1,000 families
Word of mouth did most of the work. Most of our first clients came from referrals.
Austin office opens
Small business owners in Texas asked for the same plain numbers, so we built a business lending team.
A daily rate board
We started publishing average rates from our lender panel every weekday at 9:00 AM ET.
Denver office opens
More advisors, the same promise: one person from the first call to the day the money lands.
$1.2 billion arranged
Thousands of loans later, we still show the full cost before anyone signs.
Licensed and careful
Regulated, and careful with your details.
You are trusting us with your income, your credit and your plans. Here is how we earn that.
Licensed broker
Plainrate Lending LLC holds broker license PR-0418, and every advisor is licensed in their own name.
Equal Housing
We follow fair lending laws and review every application the same way, for every client.
Your data stays private
Your details are encrypted, only your advisor can see them, and we never sell them.
No hidden fees
Our commission is on your loan estimate. Business loans can carry a fee, and we tell you first.
The people
Meet the people behind the numbers.
Licensed advisors in Brooklyn, Austin and Denver, and one of them will stay with you from the first call to funding.